“The truth is, writing is this: hard and boring and occasionally great but usually not.” I stumbled upon this insight in Amy Poehler’s memoir, Yes Please, and it stuck with me. As writers, we love to act as if writing comes naturally; like we can sit down at any point of any given day and crank out life-changing sentences that move people to tears—or, as is the case for copywriters—words that move people to buy or engage with a certain product or service. And sometimes that h

It starts with a path. It’s a path staring you in the face, taunting you to follow its course. This path has jagged rocks, exposed roots, steep inclines, and obstacles you never see coming. But the reward. The reward is worth every bruise, every mishap, and doesn’t disappoint. You won’t always know the way, but here you are, at the trailhead of the rest of your life. I have felt this time and time again in my lifetime: ultrarunning and searching for the next move in my career

I’ll never forget my first informational interview. I didn’t come prepared. I sputtered out random questions. I didn’t take notes. And I didn’t send a follow-up note or email. I did almost everything wrong! Except one thing: I learned from my mistakes. I learned to ask better questions. I learned to research the person sitting before me. I learned how to craft an awesome thank you email. But most of all, I learned not to give up. Here are five questions to ask during any coff